Katya Ermak

Sr. Director, Global eCommerce & Growth

Brooklyn, US.

About

A highly accomplished Senior Director with extensive experience in global eCommerce and digital marketing, specializing in driving exponential growth and profitability for luxury, health, and beauty brands. Proven expertise in P&L accountability, strategic omnichannel expansion, and optimizing complex digital operations. Adept at leveraging data-driven insights, advanced marketing technologies, and team leadership to achieve significant revenue surges, enhance customer lifetime value, and scale digital footprints globally.

Work

EVE LOM Skincare

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Sr. Director, Global eCommerce & Growth

New York, NY, US

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Summary

Strategic leader driving global eCommerce growth and profitability for a luxury skincare brand, delivering transformative results by creating and executing high-impact strategies, optimizing P&L performance, and scaling omnichannel revenue streams.

Highlights

Spearheaded global eCommerce strategy, positioning EVE LOM as the fastest-growing channel globally, achieving 22% growth (2022-2024).

Assumed full P&L accountability, reducing marketing costs by 52% through strategic budget realignments while driving revenue growth and margin expansion.

Engineered Amazon operations, resulting in a 200% sales surge in the US market by optimizing SEO, Sponsored Ads, DSP campaigns, and leveraging FBA.

Rolled out localized eCommerce experiences in Canada and Australia, achieving 330% growth by optimizing logistics, payments, and customer experience.

Led and mentored a high-performing team of 3, managing multimillion-dollar budgets across performance marketing, CRM, and digital development.

ROWAN

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Sr. Director of eCommerce

New York, NY, US

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Summary

Developed Rowan's long-term eCommerce vision, achieving transformational growth and scaling the brand's digital footprint.

Highlights

Delivered 500% YoY growth in 2021, driving traffic and revenue with over 2M site visitors annually.

Launched a subscription flow that increased conversion rates by 65%, establishing a scalable recurring revenue model.

Converted 15,000 brick-and-mortar piercing customers into digital users by creating a seamless CX and cross-functional digital roadmap.

Implemented a new CX process and development roadmap, significantly enhancing communication efficiency and accelerating site improvements.

SEED

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Director of eCommerce

Los Angeles, CA, US

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Summary

Led digital strategy and operations to drive $100M subscription revenue goals for a high-growth health and wellness brand.

Highlights

Oversaw the successful launch of three new e-commerce sites (seed.com, learn.seed.com, seedhealth.com), significantly enhancing user experience and customer-facing features.

Led initiatives including loyalty/referral programs, AI-powered chatbot integration, and failed payment recovery, significantly improving user experience through segmentation and personalization.

Introduced a new agile development process that increased team capacity by 50% without requiring additional headcount.

Managed resource allocation across creative and development teams, driving innovation in internal tools (CMS, data warehouse) and software integrations.

KORRES

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Director, Global eCommerce & CX

New York, NY, US

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Summary

Strategically led global eCommerce operations for a heritage beauty brand, achieving significant revenue and market share growth.

Highlights

Drove the successful launch of three global e-commerce websites (US, UK, Canada), accelerating international expansion and revenue growth.

Owned and optimized key eCommerce KPIs, including lifetime value, retention, and ROAS, to significantly drive profitability and customer engagement.

Directed multimillion-dollar digital marketing budgets, ensuring alignment with corporate objectives and achieving significant revenue growth.

SABON

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Director of eCommerce & Digital Marketing

New York, NY, US

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Summary

Led eCommerce strategy and digital transformation for a luxury body care brand, delivering double-digit growth.

Highlights

Grew eCommerce revenue by 25% in 2017 through strategic acquisition, tech-driven merchandising, and P&L optimization.

Oversaw comprehensive digital marketing channels and managed cross-functional teams across Digital Marketing, Social Media, Graphic Design, and Customer Care.

Directed a full site redesign and re-platforming to Magento 2.1, significantly enhancing user experience and site scalability.

RAINBOW APPAREL

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eCommerce Content Manager

New York, NY, US

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Summary

Owned on-site content strategy, SEO, and analytics, driving measurable improvements in visibility and conversion.

Highlights

Owned on-site content strategy, SEO, and analytics, driving measurable improvements in website visibility and conversion rates.

ECOMMERA

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Engagement Manager Consultant

New York, NY, US

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Summary

Managed client relationships and digital operations for brands like Clarins and Philosophy.

Highlights

Managed client relationships and digital operations for premium brands including Clarins and Philosophy.

Education

BERKELEY COLLEGE

New York, NY, United States of America
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Bachelor Business Administration

FAR EAST STATE UNIVERSITY

Vladivostok, Russian Federation
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Bachelor of Science Public Relations

Skills

Platforms & Tools

Magento, Demandware, Shopify, Google Analytics, Klaviyo, JIRA, Asana, MS Office Suite, Adobe Photoshop, SEO, SEM, Paid Social, Display Advertising, Affiliate Marketing, Email Marketing, SMS Marketing, Video Marketing, CRM, P&L Management, Omnichannel Strategy, Customer Acquisition, Customer Engagement, Conversion Rate Optimization, AI-driven Personalization, Loyalty Programs, Advanced Segmentation, Logistics Optimization, Payment Processing, User Experience (UX), Customer Experience (CX), Data Analysis, Budget Management, Team Leadership, Cross-functional Collaboration, Project Management, Agile Development, Content Strategy, Digital Marketing, Social Media Marketing, Graphic Design, Customer Care, Website Redesign, Re-platforming, KPI Optimization, Lifetime Value (LTV), Customer Retention, Return on Ad Spend (ROAS), Amazon Operations, FBA, DSP Campaigns, Subscription Models, Data Warehousing, CMS (Content Management Systems).